In 2008, I started staging and was surprised by realtor/client expectations. There I was carting personal effects from room-to-room looking totally berserk flipping back pillows off sofas, reassuring clients the sofa now looked more modern. And so, my journey began making presentations to local real estate offices, chatting up the benefits of staging with lots of before and after shots…
My background in graphic design, visual merchandising and interior decorating really came in handy – skills I never thought I would meld together until I started staging. It has helped me stay on top of trends, events and networking opportunities.
I have an eye for introducing talented people to the industry. Realtors contact me directly to learn about their newly found passion for staging -- I have helped many become more successful. One realtor, Michelle Storr decided besides selling real estate, to add redesigning properties to her growing client list.
I’ve always worked with students. Both Interior Design and Interior Decorating grads will come to me and ask to be mentored. If someone is willing to work hard, I have never turned anyone away. In the past year, I have trained a makeup stylist, (past client), a graphic artist and an Interior Design student. All have come with keen creative eyes and vision for my company’s staging projects.
I like to write and share success stories with our national dailies, i.e., The Globe & Mail’s Done Deals features selling strategy and lately, stager recognition – a huge win! I love social media as it brings industry awareness. Blogs are a great outlet for building awareness.
In January, I was asked to write a blog for www.Interiordesign.to during IDS 2018 entitled 5 Reasons To Hire A Stager – a blog that speaks loudly to sellers and buyers – the two things stagers help bring together quite nicely.