After many years of training in the staging industry, I realized there was a huge need for a more formal certification process for picking paint colors for clients. In fact, many of the stagers I trained requested a similar training to be done on the subject of color in order to help legitimize the service and industry.
According to the US Institute for Color Research, people make a subconscious judgment about an environment, product or person within 90 seconds of their initial interaction. Between 62% and 90% of that assessment is based on color alone. I knew that understanding and communicating the language of color is an essential part of what many stagers have to do, so a more detailed study and training on the subject was needed for those who tackle Color Consultations in their business.
I created the Certified Color Expert (CCE) program which is a 3-day, online color course that details exactly how to specify the most ideal paint color for clients, assess the undertones of the space, structure the consultation, how to communicate this service, as well as market it effectively. It includes a full-color training manual, several paint decks and tools to help them be successful in the color consult. I break the process of picking a color schemes for clients down in an easy to follow, no-fail process that my students love.
I've had hundreds of stagers take the course with rave reviews...
"This has been the best class I have ever taken. The knowledge and structure Audra gives leaves no fear or doubt to your learning experience." - Chelsea Pinneke
"Audra has given me a fool-proof method for recommending gorgeous, current and exciting paint color combinations for my clients' homes...this training will turbo-charge my staging and redesign business!" - Susan Vanaria
Another huge benefit of the Certified Color Expert course for the staging industry is that it boosts the income of the "consultation based" business model stager. Many stagers don't want and can't afford the overhead and expense of furniture and a warehouse, etc... they want a "Consultation" based business model (rather than a vacant based).
The problem in the past, was that if they focused on staging consultations alone, it was difficult to make a good income. We saw many staging businesses fail because they didn't have the capital to compete in the vacant market and couldn't get the volume of occupied stagings to keep afloat.
The zero overhead, "consultation based" business model for stagers can be done when it's coupled with Color Consultations. Color Consultations in particular are very popular and easy to market because people are afraid of color, people make mistakes with color and color is complex, so it takes quite a bit of detailed training to fully understand it.
I'm excited about the Certified Color Expert program because it serves to make home stagers successful at doing what they love...design and color. The CCE program is truly unique because it does not stop at just teaching color but spends quite a bit of time on easy ways to market this critical service. Most color courses do not talk about the business and strategic Internet marketing of this valuable service...that's where I have a lot to contribute since my background is Internet marketing.
My hope is that we will see an increased amount of success among occupied home stagers because they now have alternative sources of income that add tremendous value and serve to further legitimize our industry! Thanks for the opportunity, I truly LOVE this industry and what I do!