I have experienced another productive and successful year working in this wonderful profession of home staging. There is a symbiotic relationship between the growth of my business and the growth of the home staging industry. We both continue to grow in knowledge, experience, credibility, business practices and a sense of responsibility to our industry and our clients. I am grateful for this relationship as well as our evolution and growth.
It is most gratifying personally and professionally to be able to give back to my community. This year I was able to use my design talent to transform a dreary area in my church into a tranquil space used for conversation, prayer and meditation. This project was funded in memory of beloved parish members whose lives impacted so many. One of my favorite local charities organizes rummage sales and a high-end silent auction of furniture, artwork and other items with one hundred percent of the proceeds given to local charities that serve those in need. Transitions Home Staging donates a large portion of the items sold at these sales. Family Promise, a national organization that assists homeless families, was established in my community through a coalition of local churches. Transitions Home Staging supplied the bath linens used by the families participating in this program.
Because of the growing popularity and television exposure of the home staging industry, I am constantly approached by people interested in being a home stager. Currently, I am in the process of mentoring a design school intern and a LinkedIn contact as well as continuing to teach and coach my assistant.
Because this industry is still in its infancy in Oklahoma, I continue to constantly educate Realtors and home sellers on the value of home staging. I send out an informative blog and have recently been interviewed by a local publication. Professional home staging is still a really hard sell in this part of the country! Not staging is my biggest competition. While I do see improvement, home staging is still almost rarely mentioned by a Realtor and homeowner when discussing marketing strategy prior to listing a home for sale. It is amazing that so many homeowners don’t consider how they could benefit from this valuable service and Realtors are often afraid to approach this unknown. But, once a homeowner and Realtor have a positive experience with a professional home stager, they become believers. – To quote one of my home sellers – “I will never NOT stage a house when I go to sell it” So, I continue to educate Realtors and sellers and also encourage other stagers in order to gain positive exposure and thus grow our industry in Oklahoma.
Last but not least, I think it vital to the reputation and credibility of the staging industry to be a consummate professional with my clients, Realtors and resource providers. My goal is to offer my clients the best staging services available anywhere by always educating myself on cutting edge trends used by successful stagers across the country. Being professional also means having ethical business systems in place to make doing business with me simple and straightforward without any misunderstandings. It also means providing a level of customer service to make the home selling process easier, less stressful and hopefully, a little more fun. I strive to make staging a valued and sophisticated resource and marketing tool in my real estate agents’ tool box. Finally, I work to be honest, patient and loyal to my contractors, vendors and other resource providers. They make me look good! I truly believe that a positive experience by everyone that I do business with is a reflection not only on my business, but also on the home staging industry as a whole.
I have gained valuable knowledge and fabulous, lasting contacts at the five RESA conventions that I have attended. Every year, I gain information and contacts that take my home staging business to a whole new level. I am thankful that I can take all that I have gained with every additional year of experience, knowledge and success and in return, give back in various ways to the home staging industry and local community that I love.